PR is all about a good and convincing “story”, one that gains the trust of the readers / viewers / surfers. One story that will motivate business success at the end of the day.
Most of the customers turn to PR firms for Media Relations activities. And that is perfectly OK. To create a buzz in the financial media is great and it is definitely worth it. But, it goes without saying. Any PR firm having some understanding and experience can do it (theoretically). But we at Donitza go the extra mile. We provide our customers with an extra added value, which makes us who we are – Israel’s leading technology PR firm.
Leaders are created, not born. They have a vision, true opinions on surrounding events and the industry, as well as the courage to stand at the front of the company. Successful leaders have a PR team that takes care of conveying their message to the public, consults here and there and creates opportunities to make theories into reality.
Our service does not include only knowing about the most interesting conferences and public panels in the area, but also to connect our customers to them and offer key speakers and participants for those panels. We are familiar with the organizers, their agenda and know how to help convey messages for stage (and screen) time.
The quality of the story you need to tell the media depends on the narrator … You do not want to be perceived as a company selling marketing texts, but rather as a reliable company that can deliver attractive materials and interest readers and visitors. Our trained staff will prepare and guide the company and its designated managers for phone or prime-time television interviews.
One must define the story. Attract attention. Stand out. To know the correct answer to the question: “Why your company’s story should interest us?”. One must start with the correct message. Donitza will help you to develop your own and unique voice, to write the right story about you and adapt it to a variety of audiences (potential employees, customers, business partners, investors and others) as well as for a wide range of platforms (press, magazines, websites, bloggers and the like).
Beyond the direct connection we have with foreign journalists who live in Israel and report to the world, Donitza has an extensive network of contacts with business partners, including Hoffman PR, a global PR firm specializing in technology. This enables us to deliver your message to more than 40 countries, and simultaneously run cross-border campaigns.
Obtaining presence and prominence in various media are a key part of our customer activities. Israeli bloggers and journalists have learned long ago, that the reputation we have created for ourselves is a result of not selling “rubbish”. We present real stories with true values. This, alongside our longstanding reliability, is reflected in the continuous – and positive – exposure of our clients.
Analysts, as well as their analysis of the market and surrounding industry, are a significant component in the equation when it comes to the information they provide to journalists. We at Donitza know how to forward the information and data at the right time, and how to create a relationship between the analysts and our customers for the benefit of both parties.
It is true, nowadays there are fewer events compared to the past, but, journalist meetings, journalist launches, customer conferences – all of them are an integral part of our intelligent means to “sell” our customers properly. We have the most talented producers, brilliant photographers, and best content geniuses just a phone call away.
The media tends to remember our events for a very long time.
Infographics. Videos. Op-Eds. Corporate blogs. Posts. Customer stories (partial list) – take us into account. We provide all of the above to support your marketing and public relations activities. Starting at the concept, through the design, and up to implementation. Our experts will develop and implement the most effective and impressive marketing materials available.
Crisis management commences with proper planning. This process guides our customers from the construction of a contingency plan for a rainy day, up until real time monitoring and stopping a downfall in risky situations. Whether it is a customer support failure, a faulty product, or a layoff crisis – the Donitza team has the knowhow to get you out of these unpleasant situations.