The key word in the new business world is connectivity, and the availability of advanced services and new communication abilities.
What you need to know
In the giant cellular marketing company Velti’s summer trends report of 2013, Israel was, not surprisingly, in first place. The report, based on the wide publicity platform of Velti that is connected to more than 33,500 popular apps, determined that Israel is the world leader In the daily time usage of apps, where an average adult spends about 80 minutes a day using mobile apps. Sweden, Singapore, and Denmark are in places 2-4 with more than 70 minutes a day (the USA is far behind with only 38 minutes a day). This data is not surprising if you put in mind the amount of smart phones in Israel, and the fact that Israelis rapidly adopt new technologies, in the cellular area in particular.
According to Dr. Rafi Mann and Dr. Azi Lev-On, from the Communication school at the Academic center of Ariel, one of the main characteristics of communication consumption in Israel, like in most countries, is the growth in the use of mobile devices (smart phones and tablets). This growth accelerated the changes in our lives, in the way we consume news, find data, watch videos, entertain ourselves, make purchases, and more.
Even though there are differences between the various polls, the conclusion is the same: In 2013 there was major growth in the purchase and use of smart phones in Israel. According to a TGI poll, 61.7% of all adults had at least one smart phone in 2012, and that number jumped to 66.3% in 2013.
A research made by Our Mobile Planet in mid-2013 for Google, found that the high increase of smart phones in Israel was about 57%, compared to Germany (40%), France (42%) and Spain (55%). According to IDC Company, in 2013, 2.4 million smart phones were sold in Israel. Compared to 1.6 million in 2012, in that year 630,000 non-smart devices were sold as well. In an overall conclusion, 3 million cellular devices were sold in Israel, compared to only 2 million annual purchases in each of the previous years. The chip’s affordable price makes them a popular item that is not relegated to special privilege.