Today, techniques for participating in social networks are critical for success, exactly like the traditional PR methods used to be. While we continue to write releases and talk with journalists, there are some things we do differently. PR today is about creating content and relations with diverse communities. Your PR agency should live and breathe the social media and master it on the same level of proficiency as it does with traditional PR tools.
Internet discourses are more complex than a daily chat among friends. Today, when blogs written by anonymous people can glorify or debase you with the same efficacy of a blog written by a professional, it is very important to know how to start and run the online marketing campaign and channel the public discussion into directions which are important for you.
Donitza PR plans the online roadmap for its clients by answering three questions:
What websites or information channels are the most popular in your target audience?
Who are the key players in your niche? Are they journalists, bloggers, experts?
What formats of discussion and/or writing are the most influential in the online arena?
The answers to these questions are provided with the unique internet services which Donitza PR offers:
Mapping and involvement
Assimilating the client company’s brand and protecting it in the internet discourse: want to reach the connected influentials but don’t know how to find them? Donitza PR’s internet experts are well trained in locating the right people for your purposes. By mapping websites and communication channels, we will be able to employ the most effective means to achieve your goals and reach your target audience. This inventory-taking allows us to identify the key players and find out for our clients where the discussion which matters to them and influences them is taking place.
The initial identification and mapping stage is followed by the involvement stage. By actively participating in discussion groups, listening to other discussions and locating the influential voices we navigate the chats and the discussions, compile the facts, correct mistakes and misleading information, protect the brand and spread the word.
Creating and branding professional experts on the web
This involves the detection of “soft spots” and “holes” in the web. While we are not in the business of plastic surgery, small “silicone injections” of content, statistics and opinions are very instrumental in filling the gaps. The internet experts of Donitza PR will ensure you are positioned as the authority on any topic in your line of business so that your answers to questions or problems will be posted in the forums and discussion groups.
Networking with bloggers and other net experts
Warm, personal relations with key people, of the kind which go the extra step beyond e-mail messages and telephone calls are critical to brand stability on the one hand, and for gaining credit points on the other. The friendly face and attitude of Donitza PR and the serious, high quality work it does on the web will help generate these connections for your benefit.
Creating and running professional forums in leading websites
In today’s dynamic reality, companies cannot afford to overlook the leading portals (e.g. TheMarker, Globes. Tapuz, Nana. Walla, NRG, Ynet) where forums and local knowledge communities are thriving. Donitza PR experts will make sure issues related to your operations will be raised in these forums. Our goal is to control and manipulate the posts on the forum, as well as prevent and block negative criticism.
Building presence in social networks
Still outside the Social Media? Donitza PR can counsel and help your company build presence in the social media with systematic methodology which takes into account the four essential pillars for succeeding in the social networks: strategy, content, technology and measurement. Following a market assessment and thorough review of your areas of specialization, we will help you see the options available for you to identify the right niche for you in the social networks and leverage them for your benefit.
Consulting and training in content generation
To design successful strategy for social networks, a company should create the appropriate marketing content. Our networking marketing experts will provide you with all the tips you need to create marketing content and will train your bloggers / marketing people in designing high quality, captivating contents in line with your goals. We have a range of possibilities for production of image boosting clips. Still photography and audio recordings to be used in pod casts.
The next generation of press releases
A new format of public relations releases will place you in the center of attention. In addition to high quality content, the new generation of press releases consists of a range of links to information about the Company’s history. Key people, products, news archive, corporate blog, and more. These releases also combine photos, image boosting clips and adverts. The new generation of press releases gives you access to a new content world with you in its center.
Production of network events
Want a web event tailored for your needs? Did you ever support an off-line launch with an on-line event? We build virtual pavilions, facilitate virtual panels, and display presentations, lectures, images and other content according to your choice.
Writing and support for corporate blogs
If you already have a blog but do not have the time and energy to update and maintain it on a regular basis, or if you’ve always wanted to start one but didn’t know how, we can handle this challenge for you. Following in-depth study of your needs and ideas, we will be happy to offer our insights, collect the necessary information and start writing the blog for you.
Building and maintaining an online press room
One way of keeping your customers, the press and the media abreast developments in the company is with an online press room which displays recent coverage of your company in the different media. A press room makes your news easy to read and use. We will be glad to build and maintain it for you.
Additional services we provide include:
Development and marketing of an online newsletter
Network marketing by e-mail
Enhancing and promoting the search results for your business on various search engines
Consulting on website construction and design
Account management
Account management includes the following:
Regular reporting by phone/e-mail to the client’s management and ongoing collaboration with the contact person designated in the client company, the international PR agency or the marcom manager – according to pre-defined relationship.
Holding regular conference calls and meetings.
Maintaining a relevant image library.
Maintaining and updating the Company’s profile.
Compilation and submission of press clippings at the end of each month.
